The Other Art Fair (TOAF) is one of the biggest artist-led events in the world, presented by Saatchi Art, the world’s leading online art gallery.

Despite this, its social channels were treated as an afterthought. 

Over four years of social content strategy and content creation I changed the role of social within the business - now social is seen as a key channel for driving growth, as well as being loved by our audience: art buyers.

In my time with TOAF, I created consistent benchmark beating content for global markets,  growing the brand (increase of over 150k followers on IG), and directly contributing to sales. 

I specialised in creating, editing and publishing content, commissioning visuals, copywriting, influencer + content partnerships and performance reporting.

See below for highlights of the work.