University of the Arts London (UAL) is one of the most well renowned arts universities in the world, including colleges of Central Saint Martins and London College of Fashion.

UAL Showcase is a crucial tool that the university uses to highlight its talent to industry, however there was a problem; it was virtually unknown by those hiring in creative industries. 

I was briefed to develop a social-first brand campaign to increase awareness and relevance for this key audience.

Working with production partners, designers, and a team of editors I created an AV social campaign which broke all benchmarks for paid investment. Supplementing this, I also worked with editorial partners including ‘THE FACE’ and ‘It’s Nice That’, to increase the reputation of Showcase within the creative industries.

See below for select pieces of the campaign.